SIDRA HOSPITAL REBRANDING
A hospital? yes it is, and even more. Sidra is the name of a tree that traditionally found in each and every house in Kuwait. It is the family tree, and it is also a family hospital. Our aim was to brand this hospital as intimate as a hospital can be. A place of trust and safety. we utilized Arabic calligraphy to formulate a tree like composition accompanied with color theme of greens with a touch of dark orange to add huge of warmness to the theme and to imply the fruit of this tree. All in all, it is a family hospital with a family tree.