Despite the track record or REAM in managing real estate assets for many institutes both from public and private sectors, REAM brand identity was in need to be revisited for it was not reflecting the values they embrace and believe. Along with the deep restructuring the company has went through, their brand identity was totally re-innovated to match their values. We developed a cartoon character of bee to reflect the professionalism and efficiency of the company with implicit since of humor to make the brand more appealing.