simple, smart and witty , that's what this campaign must look like to deliver the message of KFH personal finance. Year after year, the client has been campaigning for this service and there must be always a new concept for the same service. We based our creative visual on the idea of tailoring symbols of the service to show the unique selling proposition of this service rather than murmuring weakly about them. Precise, flexible and customized to the best interest of the client are just to mention few of these USPs. to nail the message to the target audience mind, the whole art work was topped by the perfect slogan for this campaign "Tailored to your taste".